ZIFEI DING


Applied    
  1. KAOS [Logo Design]

Foundation
  1. Rab Rebrand[Identity Design, Poster Design, UXUI Design]
  2. Milan Fashion Week Rebrand
    [Identity Design, Book Design, Digital Environment, Web Design]
  3. Hollywood Bowl Rebrand[Identity Design, Book Design, Digital Environment, Web Design]
  4. Soundscape[Book Design]
  5. Los Angeles Chinatown Rebrand [Identity Design, Booklet Design]

Explorations









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Résumé

2. Milan Fashion Week Rebrand

[Identity Design, Book Design, Digital Environment, Web Design]
Instructor: Brad Bartlett
Programs: InDesign, After Effects, Photoshop, Illustrator, Figma


DNA Paris Design Awards 2024 Winner in Typography

ConceptWhen designing for Milan Fashion Week, it is essential to consider not only the event itself but also its location and the vital role it plays for the city and its community. With numerous fashion weeks occurring globally each year, this presents a valuable opportunity to make Milan Fashion Week truly exceptional. By focusing on its unique attributes and the cultural spirit of Milan, I create an impactful and memorable experience for all participants and attendees.


Logo & TypefaceI drew inspiration from the architectural style of Milan, particularly the shape of the arched windows and doorways, to create a typeface system for Milan Fashion Week. The bolder weight has a more minimalist design, while the two lighter weights prioritize readability.



WebThese typefaces are dynamic, stretching and condensing in digital formats to interact with music and video content.


Social Media/Mobile They provide information and can hold images and quotes. On digital media, animation adds energy, making the tone more exciting and cheerful.


It can be printed in large sizes for promotional products and displayed around the city during the event, enhancing the viewer's experience of the city's cultural atmosphere, especially on Milanese architecture.


Spatial These fonts also have a system of symbols based on the shapes for guide signs or other indicator. It maintains uniformity while being eye-catching.

InteractiveI'm considering an installation design for the city during Fashion Week to showcase the latest trends from Milan. Due to space limitations, I've created a scaled-down prototype.